On Twelfth is a Women’s contemporary brand operating within a streamlined, direct-to-market structure.
The role was fully remote, with a strong emphasis on seasonal denim direction, silhouette refinement, and cohesive line building using core fabrications.
With a consistent fabric base, the focus shifted toward silhouette proportion, wash nuance, and overall line cohesion rather than material experimentation.
Seasonal decisions prioritized wearability and longevity while maintaining a clear point of view, balancing directional pieces with core styles to support both brand identity and commercial performance.
